P R E S S R E L E A S E
March 2010
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| A few of the characters from PEARL AND FRIENDS |
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| Brand Success with Wildago Characters
Positioned predominantly in lifestyle industries, Wildago is recognised as an artist brands can use to communicate their message to customers through her distinct style and characters.
Working on the brand of an international documentary film festival has led to Wildago receiving global accolades from the crème of documentary such as Henry Singer, Patrick Bergeron and Erik Gandini.
Using characters from her Pearl and Friends series, Wildago’s pictorial commentary of life has been hailed as a flexible and versatile platform to represent brand ethos which is translated through story depiction and colour scheme.
Focusing on creating original ideas for her clients, Wildago artwork can be used to further brand profile by supporting marketing messages and boosting image. Wildago’s appeal is that her observations of a brand are lively and life-like, giving brands assurance in representation but with a trade mark spin of creative flair for storytelling that stretches audience perception of the brand. Wildago’s ability to propel brands into reaching a larger target audience has proven successful – provoking brands to re-evaluate how they are perceived and to grow in confidence as a result.
Wildago’s development sees the exploration of rich texture and effects with light being introduced into her work. Work in the bar, restaurant and hotel sector has influenced this with ambient environments and the relationship between design and movement. Interiors have become an integral part of the story board with carefully matched hues and detail which sometimes play a greater part in the painting than the characters themselves.
Commissions introducing landscapes and florals have further enhanced a maturity in palate. The balance and exquisite expressions of depth and delicacy are attracting brands interested in developing a rapport with their core audience and expanding into their target audience.
Wildago’s style allows valuable interaction rather than a static message – encouraging the audience to understand, remember and to become an advocate of that brand.
For ideas on how Wildago paintings could enhance your brand, check out the LITTLE BLACK BOOK.
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